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Web Survey Bibliography

Title Antonucci's Hierarchical Approach for Measuring Social Networks on the Web
Year 2006
Access date 25.09.2006
Abstract In Antonucci's approach, emotional criteria are used for selecting alters from the respondent's global network and placing them into three hierarchical circles that are graphically presented to the respondent. The respondent (ego) is at the center of the three circles. The more central the circle, the closer and more important are the people (alters) within it.

The technique begins by asking the individual to look at the diagram of three concentric circles, with a smaller circle in the center containing the word 'You'. Respondents are asked to fill the circles and name as many alters as they want along the three criteria of importance.

Ordinarily, this approach is used with paper and pencil data collection technique. Application of similar situation to Web questionnaire poses several questions, which we addressed using qualitative evaluation techniques such as eye-tracking, observation and audio recording, focus groups and cognitive interviews. Findings of qualitative testing and further improvements of the questionnaire are presented. Qualitative methods for testing questionnaires are discussed with regard to their possibility to detect systematic measurement errors.
Access/Direct link Conference homepage (abstract)
Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityNon-existant
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Web survey bibliography - 2006 (98)

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